avatarana | ojah Admin, Author at AVATARANA

The World of Ajrakh in India: History, Process, and Significance

Introduction Ajrakh, a traditional form of block printing, holds a revered place in the cultural tapestry of India. With its origins dating back centuries, Ajrakh represents a confluence of history, craftsmanship, and symbolism. In this blog post, we embark on a...

Ojah: Bringing the Vibrant World of Indian Block Prints to Global Audiences

Ojah is not just a purveyor of fashion; it is a curator of stories, a conduit of heritage, and a beacon of artistic expression. At its core, Ojah celebrates the timeless beauty of Indian block prints and seeks to share this heritage with the world. Originating...

Ajrakh: The Story of Natural Dyes in Block Printing

Introduction Ajrakh, an ancient art form originating from the regions of the Indian subcontinent, is renowned for its intricate designs and vibrant colors. Central to the beauty of Ajrakh block printing is its extensive use of natural dyes sourced from various plants,...

Title: Embracing Every Body: Avatarana’s Commitment to Body Positivity Through Inclusive Clothing

Introduction In a world that often emphasizes unrealistic beauty standards, the concept of body positivity has emerged as a powerful movement, challenging societal norms and encouraging people to embrace and love their bodies as they are. Avatarana, has taken this...

The History of Cotton Weaving in Kerala: Challenges and the Diminishing Stage of an Art Form

Introduction Cotton weaving in Kerala, a southwestern state of India, has a rich history that dates back centuries. The state’s geographical features, climate, and abundance of cotton cultivation created an ideal environment for the growth of this art form....